Najavo Concept Ad

The purpose was to create a concept for car commercial inspired by new retowave design and sci-fi universe. I also wanted the project to be personal so when I checked my 80’s childhood memories, I though to those neon signs and this special orange light produced by the sodium lamps on the belgian highway.

Using Shell as the brand was very easy to choose as they use orange color and was very popular before stoping their btoc activities.

Modeling has been done in Cinema 4D & rendered with Octane.

The 3D model used for the Alpha Romeo Navajo concept car has been modeled by Rick Ellis,
I just modified it a little bit. You can fin the original model free to use on: www.rickdellis.com

Post-production has been done in After Effect. The logo, types & glitches have been added in Photoshop. Baselines have been directly taken from old Alpha Romeo’s commercials:

“There are a lot of good sports cars on the road. I know, I pass them all the time.”
“La mecanica delle emozioni.”

For the final